11/18/2023 0 Comments Wechat payment system busyOpen an online store and link it to your official accountĪnother popular way to sell on WeChat is to create an online store where users can directly view and buy your products.Īfter brands create their online store on their official account (WeChat Store, 微信小店) or on other e-commerce platforms like Wei-Store (微店), they can link it to their official account in the menu bar. ↑ JD’s account ad (circled in orange) shown below a WeChat articleģ. When users click the ad, they will be directed to JD’s online store. This month, JD.com, China’s leading e-commerce site, put up an Account ad of its promotion of childcare products on WeChat. When users finish reading a WeChat article, they will see the advertisement. ↑ An example of Moments ad: Dior promoting its new lipstick series.Īlternatively, Account ads appear as a banner ad at the bottom of a WeChat article. It received a good feedback with plenty of users liking the post and leaving positive comments under it. If readers are interested, they can click the “Read More” button at the lower left corner for more information, which is usually linked to a promotional post, an H5 campaign page, the brand’s official account or its official website.įor example, on the International Women’s Day this year, Dior launched a WeChat Moments ad to promote its new lipstick series. ![]() Moments ads usually present in the form of texts, pictures or a video, sometimes along with promotional campaigns or giveaways. They can define their target users based on gender, age, location, occupation, preferences, consumption behavior, etc. Brands like BMW, Coca Cola and Vivo mobile phones all once put up Moments ads. WeChat has been allowing brands to advertise on Moments since 2014. Brands can pay for Moments ads that appear on targeted users’ pages. They can also like or comment on others’ posts at the same time. Moments is the most popular feature on WeChat, where users can update their status by sharing photos, short videos and articles with their relatives and friends. There are two major options of direct advertising on WeChat: Moments ads and Account ads. ![]() The next thing you can consider in order to help you sell on WeChat is putting display advertisements on WeChat. ↑ The promotional post of McDonald’s French fries. The promotional post was believed to boost sales largely across China, because the article itself has reached over 100 thousand views with many positive comments at the bottom of the article. Among them, launching promotional campaigns is also a common and effective way to grow subscribers.įor example, McDonald’s promoted its “Buy One Get One Free” offer of French fries by publishing an article on its WeChat official account on March 8th. The easiest and most common way to sell on WeChat is to publish promotional information on your official account in the form of articles or short messages, including product information, reviews and promotional campaigns. The first step is to know how to sell on WeChat. In addition to its new role as a sales platform, WeChat provides a platform for brands to get direct feedback from customers, and especially for foreign companies to test the Chinese market before further investments. WeChat users buy movie tickets, book restaurants or hotels and make small payments using the app instead of cash or credit cards, which is constantly changing Chinese people’s lifestyles and consumer behaviors as well as providing new opportunities for brands to explore. WeChat Pay has made the platform more than just an instant messaging app. With more than 889 million monthly active users and 200 million of them linking their WeChat account to bank cards, there’s no doubt that WeChat is a major player in Chinese social media and e-commerce. MICRO-INFLUENCERS, KOCs AND PRIVATE POOLS.HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA.WORKING WITH BLOGGERS, INFLUENCERS & KOLS.Q4 2020 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q1 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q2 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.Q3 2021 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.THE MEGA GUIDE: CHINA E-COMMERCE, MARKETING AND DIGITAL SPACE 2023.CHINA MARKET ENTRY: E-COMMERCE + MARKETING PLANNING WORKSHOP. ![]() CHINA DIGITAL MARKETING MASTERCLASS: CHINA E-COMMERCE.CHINA DIGITAL MARKETING MASTERCLASS: LIVESTREAMING EDITION.CHINA TREND WATCHING MASTERCLASS: GETTING READY FOR 2022.8-MODULE CHINA DIGITAL MARKETING MASTERCLASS.CONTENT MARKETING: THE VIRAL POWER OF STORYTELLING.LEARN FROM CHINA RESEARCH AND CONSULTANCY.
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